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In this day and age, people are rapidly increasing pace in living their lives. Everything is fast becoming instant that a blink of an eye can spell a worlds-apart difference and a mile-long stretch. Subway and air travels transport hundreds of thousands of people in just a fraction of the time it took our ancestors to travel within their localities. Shipping goods can be done in a day or two in any point of the world. With the inevitability of fast-paced lifestyles, halting people for a split-second rest and momentary stop is a very hard thing to do. This puts a lot of businesses and enterprises in a very challenging state. The amount of new goods and services inside the global economic basket has dramatically doubled over the recent years but it is on an inversely proportional rate with the amount of time people can take from their extremely rapid lifestyle to pay attention and take notice. This trend heightens and amplifies the need for more innovative and effective marketing strategies consuming the least possible time. A better way to cope with the pace is to pump up advertising strategies to a higher level.
Towering billboards may catch attention for a second or two. A witty, intriguing copy, or print ad may succeed in getting noticed, or a flamboyant television advertisement can possibly steal 30 seconds of attention. But these modes are already being utilized by almost every product in the market, so how else can a new one stand out and get the attention it needs to generate sales? Simple. Get into the stream where people spend a significant amount of their time. Be where people's good quality of attention and decision making are in-- the internet. Launch a pay per click marketing campaign.
Pay per click marketing, or PPC marketing, is a technique used in websites, advertising networks, and search engines-- avenues being frequented by millions of people worldwide in any given time of the day. In using this technique, advertisers put their campaigns in the internet through websites, most commonly in search engine queries. It works by allowing advertisements to be posted in certain websites, and the owners of these websites get their pay from the advertisers depending on the amount of click the ads generated. In search engine PPC, the advertisements (mostly texts) are placed very near the search results of a query. So when people use the search engine, which they frequently do, a PPC advertisement will appear right before the search results-- very close to the epicenter of attention. Voila, your advertisement has been noticed.
Advertisements can fall into one of the three categories of PPC. In the first category, keyword PPC -- a word or a phrase with product model number -- similar or closely related to the search query of internet users will appear. Advertisers bid for the right to use certain keywords. The higher an advertiser bids, the closer to the search results his or her product is placed. The second category is the product PPC. In this category, advertisers are asked to provide "feeds" of their product databases. When a user searches for a product, available links to the different advertisers for that particular product appear; more prominence is given to advertisers who pay higher though. The same principle applies to the third category, the service PPC. Only, the service PPC category is for services and not products.
The search engines are the wisest place on the internet to place a PPC advertisement. Very popular search engines like Google, Yahoo, and MSN are top choices among PPC advertisers. This is due to the large amount of search queries being made by millions of people in these engines. There are also a lot of search engines specifically and exclusively catering to PPC advertisements. These PPC search engines offer lower costs for every click than the larger search engines.
05 Mayıs 2008 Pazartesi
Either Fail Horribly With Google Adwords
You've heard soooo many success stories that you're sick of it. So many people yelling around "Thanks to Affiliate Marketing and Google Adwords, I made $8,000,000 ... blah blah blah." But you've also heard the other side, too. "I maxed out the credit card, lost my house and my wife... all thanks to Adwords." So what separates the two categories? Is it potential? No. Is one more better than the other? Most definitely not. Then what is it?! It's knowledge and application of the game. The first person:
knows EXACTLY which keywords to bid on
knows EXACTLY how much to bid for each keyword
knows EXACTLY how to structure their campaign perfectly, and does split tests...
...the other person:
bids 5 cents to get the last position on every possible keyword they can think of
throw all their keywords into one campaign
sits back and waits
knows EXACTLY which keywords to bid on
knows EXACTLY how much to bid for each keyword
knows EXACTLY how to structure their campaign perfectly, and does split tests...
...the other person:
bids 5 cents to get the last position on every possible keyword they can think of
throw all their keywords into one campaign
sits back and waits
Click Fraud
Bill was getting frustrated and desperate. He'd being trying to promote his website for months with little or no success.
Adwords didn't seem to be working. He'd devised the most fiendish ads he could think of and set them up on Google only to find that nobody clicked on them.
He had written several articles and, using an automatic article submitter, had placed them on hundreds of Article Barns across the web. There had been an increase in his Alexa Ratings, but that was it. Maybe there was a slight flurry of hits when he first placed the article, then nothing.
He'd set up a blog, made a press release announcement, and done everything except don a Shaman costume and dance around his computer.
He'd purchased ebooks on increasing his traffic, and tried every idea he ran across. His budget was beginning to show the effects, and he had the chilling realization that if he didn't come across something that worked, he was simply going to run out of money and go bankrupt.
In other words, he was about to become one of the 90 per cent of the Info Marketers on the web who fail.
That was when he ran across a site that guaranteed traffic. Little did Bill know he was about to become a victim of click fraud.
Click Fraud and Big Business
Click fraud has been discussed in a recent issue of Newsweek (Oct 6, 2006) as one of the most serious issues that faces online advertising. It has cast doubt on at least some of the efficacy of services such as Google Adwords to bring actual paying customers to a business website.
It began with the monitoring of clicks that appeared to be coming from outlying countries such as Botswana and Syria, and grew into the discovery of a scourge that threatens to undo the very concept of paying for clicks as a way of obtaining legitimate customers.
Whole cultures were discovered that sustained themselves by clicking on ads - “paid to read†rings consisting of hundreds of thousands of people who do nothing but click on sites.
Newsweek reports that Yahoo and Google claim they “filter out†clicks of dubious origin, but the credibility of pay for click advertising is beginning to be undermined. It's estimated that 10% to 15% of all clicks are fake. 300 to 500 million dollars of advertising revenue are being funneled into the click fraud industry.
The “visitors†COME FLOWING in
Bill was seriously considering paying for “guaranteed targeted visitorsâ€. For as little as $100 he could get this kind of traffic directed to his site, and after months of frustration in building his customer base he pulled out his credit card.
And the clicks began. They started slowly and then gradually mounted. By the time they reached a thousand, Bill knew there was something wrong.
He was getting a lot of clicks, all right, but he was getting no sales. Bill knew from his experiments with Adwords that his site had a 1% “conversion rateâ€. That is, for every 100 clicks he sold one ebook.
If he were truly getting paying customers he should be selling books, and he wasn't.
What to LOOK FOR in a “guaranteed click†service
So the question is, are all “guaranteed click†services fraudulent?
If you're down to the point of paying for a service that will send you customers, you should take a hard look at a few things:
1. How do they get their customers? They should have some reasonable explanation for how they entice 10,000 or so customers to click on your ad.
2. Do they allow sites with pop ups? If not, why not? Could it be their automatic click machine doesn't work on sites that have pop-ups?
3. Do you have the software necessary to monitor your site to determine if the clicks are coming from unique visitors? If you don't, you have no way of knowing whether or not you have 10,000 unique potential customers or 1 machine clicking your site 10,000 times.
4. Do you know what the historical conversion rate of your site is? If sales aren't tracking that conversion rate, why not?
5. Are there any complaints listed with the Better Business Bureau? (Or, if you want a report for consumers by consumers, check the Rip Off Report ).
6. Finally, if you suspect fraud or feel you have been badly treated, email the company in question and demand your money back. If you don't get it, post to the BBB, or better yet, the Rip Off Report. Sites like this one will put some of these guys out of business.
THE MORE DESPERATE You Get…
As your business progresses and you are discovering that you aren't getting the traffic you need to truly “make a go of itâ€, you become more likely to search out quickie solutions such as “paid for traffic.â€
· Thoroughly consider the credibility of claims and offers. Sleep on it before you jump in with your credit card.
· Recognize that you need an overall “system†for developing site traffic, not a “band aid†approach. Band aid approaches usually don't work.
· Visit marketing forums and talk with people about what works and what doesn't. Get recommendations from reliable sources.
· Remember, every recommendation on a sales page is ecstatic, and the entire page is psychologically designed to sell you a product, whether it works or not.
In short, as time progresses and you aren't experiencing success, you become more vulnerable to fraud. You must take stock of yourself and what you are willing to consider.
And be a lot more careful.
Bill was getting frustrated and more than a little desperate. He'd being trying to promote his website for months with little or no success.
Adwords didn't seem to be working. He'd devised the most fiendish ads he could think of and set them up on Google only to find that nobody clicked on them.
He had written several articles and, using an automatic article submitter, had placed them on hundreds of Article Barns across the web. There had been an increase in his Alexa Ratings, but that was it. Maybe there was a slight flurry of hits when he first placed the article, then nothing.
He'd set up a blog, made a press release announcement, and done everything except don an Shaman costume and dance around his computer.
He'd purchased ebooks on increasing his traffic, and tried every idea he ran across. His budget was beginning to show the effects, and he had the chilling realization that if he didn't come across something that worked, he was simply going to run out of money and go bankrupt.
In other words, he was about to become one of the 90 per cent of the Info Marketers on the web who fail.
That was when he ran across a site that guaranteed traffic. Little did Bill know he was about to become a victim of click fraud.
Click Fraud and Big Business
Click fraud has been discussed in a recent issue of Newsweek (Oct 6, 2006) as one of the most serious issues that faces online advertising. It has cast doubt on at least some of the efficacy of services such as Google Adwords to bring actual paying customers to a business website.
It began with the monitoring of clicks that appeared to be coming from outlying countries such as Botswana and Syria, and grew into the discovery of a scourge that threatens to undo the very concept of paying for clicks as a way of obtaining legitimate customers.
Whole cultures were discovered that sustained themselves by clicking on ads - “paid to read†rings consisting of hundreds of thousands of people who do nothing but click on sites.
Newsweek reports that Yahoo and Google claim they “filter out†clicks of dubious origin, but the credibility of pay for click advertising is beginning to be undermined. It's estimated that 10% to 15% of all clicks are fake. 300 to 500 million dollars of advertising revenue are being funneled into the click fraud industry.
The “visitors†COME FLOWING in
Bill was seriously considering paying for “guaranteed targeted visitorsâ€. For as little as $100 he could get this kind of traffic directed to his site, and after months of frustration in building his customer base he pulled out his credit card.
And the clicks began. They started slowly and then gradually mounted. By the time they reached a thousand, Bill knew there was something wrong.
He was getting a lot of clicks, all right, but he was getting no sales. Bill knew from his experiments with Adwords that his site had a 1% “conversion rateâ€. That is, for every 100 clicks he sold one ebook.
If he were truly getting paying customers he should be selling books, and he wasn't.
What to LOOK FOR in a “guaranteed click†service
So the question is, are all “guaranteed click†services fraudulent?
If you're down to the point of paying for a service that will send you customers, you should take a hard look at a few things:
1. How do they get their customers? They should have some reasonable explanation for how they entice 10,000 or so customers to click on your ad.
2. Do they allow sites with pop ups? If not, why not? Could it be their automatic click machine doesn't work on sites that have pop-ups?
3. Do you have the software necessary to monitor your site to determine if the clicks are coming from unique visitors? If you don't, you have no way of knowing whether or not you have 10,000 unique potential customers or 1 machine clicking your site 10,000 times.
4. Do you know what the historical conversion rate of your site is? If sales aren't tracking that conversion rate, why not?
5. Are there any complaints listed with the Better Business Bureau? (Or, if you want a report for consumers by consumers, check the Rip Off Report ).
6. Finally, if you suspect fraud or feel you have been badly treated, email the company in question and demand your money back. If you don't get it, post to the BBB, or better yet, the Rip Off Report. Sites like this one will put some of these guys out of business.
THE MORE DESPERATE You Get…
As your business progresses and you are discovering that you aren't getting the traffic you need to truly “make a go of itâ€, you become more likely to search out quickie solutions such as “paid for traffic.â€
· Thoroughly consider the credibility of claims and offers. Sleep on it before you jump in with your credit card.
· Recognize that you need an overall “system†for developing site traffic, not a “band aid†approach. Band aid approaches usually don't work.
· Visit marketing forums and talk with people about what works and what doesn't. Get recommendations from reliable sources.
· Remember, every recommendation on a sales page is ecstatic, and the entire page is psychologically designed to sell you a product, whether it works or not.
In short, as time progresses and you aren't experiencing success, you become more vulnerable to fraud. You must take stock of yourself and what you are willing to consider.
Adwords didn't seem to be working. He'd devised the most fiendish ads he could think of and set them up on Google only to find that nobody clicked on them.
He had written several articles and, using an automatic article submitter, had placed them on hundreds of Article Barns across the web. There had been an increase in his Alexa Ratings, but that was it. Maybe there was a slight flurry of hits when he first placed the article, then nothing.
He'd set up a blog, made a press release announcement, and done everything except don a Shaman costume and dance around his computer.
He'd purchased ebooks on increasing his traffic, and tried every idea he ran across. His budget was beginning to show the effects, and he had the chilling realization that if he didn't come across something that worked, he was simply going to run out of money and go bankrupt.
In other words, he was about to become one of the 90 per cent of the Info Marketers on the web who fail.
That was when he ran across a site that guaranteed traffic. Little did Bill know he was about to become a victim of click fraud.
Click Fraud and Big Business
Click fraud has been discussed in a recent issue of Newsweek (Oct 6, 2006) as one of the most serious issues that faces online advertising. It has cast doubt on at least some of the efficacy of services such as Google Adwords to bring actual paying customers to a business website.
It began with the monitoring of clicks that appeared to be coming from outlying countries such as Botswana and Syria, and grew into the discovery of a scourge that threatens to undo the very concept of paying for clicks as a way of obtaining legitimate customers.
Whole cultures were discovered that sustained themselves by clicking on ads - “paid to read†rings consisting of hundreds of thousands of people who do nothing but click on sites.
Newsweek reports that Yahoo and Google claim they “filter out†clicks of dubious origin, but the credibility of pay for click advertising is beginning to be undermined. It's estimated that 10% to 15% of all clicks are fake. 300 to 500 million dollars of advertising revenue are being funneled into the click fraud industry.
The “visitors†COME FLOWING in
Bill was seriously considering paying for “guaranteed targeted visitorsâ€. For as little as $100 he could get this kind of traffic directed to his site, and after months of frustration in building his customer base he pulled out his credit card.
And the clicks began. They started slowly and then gradually mounted. By the time they reached a thousand, Bill knew there was something wrong.
He was getting a lot of clicks, all right, but he was getting no sales. Bill knew from his experiments with Adwords that his site had a 1% “conversion rateâ€. That is, for every 100 clicks he sold one ebook.
If he were truly getting paying customers he should be selling books, and he wasn't.
What to LOOK FOR in a “guaranteed click†service
So the question is, are all “guaranteed click†services fraudulent?
If you're down to the point of paying for a service that will send you customers, you should take a hard look at a few things:
1. How do they get their customers? They should have some reasonable explanation for how they entice 10,000 or so customers to click on your ad.
2. Do they allow sites with pop ups? If not, why not? Could it be their automatic click machine doesn't work on sites that have pop-ups?
3. Do you have the software necessary to monitor your site to determine if the clicks are coming from unique visitors? If you don't, you have no way of knowing whether or not you have 10,000 unique potential customers or 1 machine clicking your site 10,000 times.
4. Do you know what the historical conversion rate of your site is? If sales aren't tracking that conversion rate, why not?
5. Are there any complaints listed with the Better Business Bureau? (Or, if you want a report for consumers by consumers, check the Rip Off Report ).
6. Finally, if you suspect fraud or feel you have been badly treated, email the company in question and demand your money back. If you don't get it, post to the BBB, or better yet, the Rip Off Report. Sites like this one will put some of these guys out of business.
THE MORE DESPERATE You Get…
As your business progresses and you are discovering that you aren't getting the traffic you need to truly “make a go of itâ€, you become more likely to search out quickie solutions such as “paid for traffic.â€
· Thoroughly consider the credibility of claims and offers. Sleep on it before you jump in with your credit card.
· Recognize that you need an overall “system†for developing site traffic, not a “band aid†approach. Band aid approaches usually don't work.
· Visit marketing forums and talk with people about what works and what doesn't. Get recommendations from reliable sources.
· Remember, every recommendation on a sales page is ecstatic, and the entire page is psychologically designed to sell you a product, whether it works or not.
In short, as time progresses and you aren't experiencing success, you become more vulnerable to fraud. You must take stock of yourself and what you are willing to consider.
And be a lot more careful.
Bill was getting frustrated and more than a little desperate. He'd being trying to promote his website for months with little or no success.
Adwords didn't seem to be working. He'd devised the most fiendish ads he could think of and set them up on Google only to find that nobody clicked on them.
He had written several articles and, using an automatic article submitter, had placed them on hundreds of Article Barns across the web. There had been an increase in his Alexa Ratings, but that was it. Maybe there was a slight flurry of hits when he first placed the article, then nothing.
He'd set up a blog, made a press release announcement, and done everything except don an Shaman costume and dance around his computer.
He'd purchased ebooks on increasing his traffic, and tried every idea he ran across. His budget was beginning to show the effects, and he had the chilling realization that if he didn't come across something that worked, he was simply going to run out of money and go bankrupt.
In other words, he was about to become one of the 90 per cent of the Info Marketers on the web who fail.
That was when he ran across a site that guaranteed traffic. Little did Bill know he was about to become a victim of click fraud.
Click Fraud and Big Business
Click fraud has been discussed in a recent issue of Newsweek (Oct 6, 2006) as one of the most serious issues that faces online advertising. It has cast doubt on at least some of the efficacy of services such as Google Adwords to bring actual paying customers to a business website.
It began with the monitoring of clicks that appeared to be coming from outlying countries such as Botswana and Syria, and grew into the discovery of a scourge that threatens to undo the very concept of paying for clicks as a way of obtaining legitimate customers.
Whole cultures were discovered that sustained themselves by clicking on ads - “paid to read†rings consisting of hundreds of thousands of people who do nothing but click on sites.
Newsweek reports that Yahoo and Google claim they “filter out†clicks of dubious origin, but the credibility of pay for click advertising is beginning to be undermined. It's estimated that 10% to 15% of all clicks are fake. 300 to 500 million dollars of advertising revenue are being funneled into the click fraud industry.
The “visitors†COME FLOWING in
Bill was seriously considering paying for “guaranteed targeted visitorsâ€. For as little as $100 he could get this kind of traffic directed to his site, and after months of frustration in building his customer base he pulled out his credit card.
And the clicks began. They started slowly and then gradually mounted. By the time they reached a thousand, Bill knew there was something wrong.
He was getting a lot of clicks, all right, but he was getting no sales. Bill knew from his experiments with Adwords that his site had a 1% “conversion rateâ€. That is, for every 100 clicks he sold one ebook.
If he were truly getting paying customers he should be selling books, and he wasn't.
What to LOOK FOR in a “guaranteed click†service
So the question is, are all “guaranteed click†services fraudulent?
If you're down to the point of paying for a service that will send you customers, you should take a hard look at a few things:
1. How do they get their customers? They should have some reasonable explanation for how they entice 10,000 or so customers to click on your ad.
2. Do they allow sites with pop ups? If not, why not? Could it be their automatic click machine doesn't work on sites that have pop-ups?
3. Do you have the software necessary to monitor your site to determine if the clicks are coming from unique visitors? If you don't, you have no way of knowing whether or not you have 10,000 unique potential customers or 1 machine clicking your site 10,000 times.
4. Do you know what the historical conversion rate of your site is? If sales aren't tracking that conversion rate, why not?
5. Are there any complaints listed with the Better Business Bureau? (Or, if you want a report for consumers by consumers, check the Rip Off Report ).
6. Finally, if you suspect fraud or feel you have been badly treated, email the company in question and demand your money back. If you don't get it, post to the BBB, or better yet, the Rip Off Report. Sites like this one will put some of these guys out of business.
THE MORE DESPERATE You Get…
As your business progresses and you are discovering that you aren't getting the traffic you need to truly “make a go of itâ€, you become more likely to search out quickie solutions such as “paid for traffic.â€
· Thoroughly consider the credibility of claims and offers. Sleep on it before you jump in with your credit card.
· Recognize that you need an overall “system†for developing site traffic, not a “band aid†approach. Band aid approaches usually don't work.
· Visit marketing forums and talk with people about what works and what doesn't. Get recommendations from reliable sources.
· Remember, every recommendation on a sales page is ecstatic, and the entire page is psychologically designed to sell you a product, whether it works or not.
In short, as time progresses and you aren't experiencing success, you become more vulnerable to fraud. You must take stock of yourself and what you are willing to consider.
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